Discover how to authentically research Millennials and Gen-Z in this interview with award-winning youth trends consultant, Jessica Riches.

Jessica was named British Interactive Media Association (BIMA 100) Rising Star in 2016. She has worked for brands including Nike, Toshiba, Universal Pictures and the Green Party and is regularly quoted in the media for her opinions on youth and social media.

This episode is a compliment to our Generations episode – check it out here!

(Episode 10 – H is for Humanities – is available to download here)