In this podcast we’re on to G for Generations and Generational theory: from Gen-Z to The Silent Generation via Baby Boomers, Gen-X and Millennials.

Find out the defining characteristics of each generation, how their values are shaped, and why understanding generations plays such an important role in today’s research landscape.

(Millennial Research Methods – an interview with award-winning Youth Trends Consultant, Jessica Riches – is available now by clicking here)