Find out how game mechanics, epic meaning, virtual reality and other techniques, can be applied to fully unlock the potential of research.

There are so many negatives that currently give research a bad name – poor response rates, poor participant experience, poor research uptake, to name a few.

We’ve found that these can easily be resolved by applying a bit of thought and a lot of action to just one small, single technique. And that technique is fun…quite literally!

(Episode 8 – G is for Generations – is available now by clicking here)