Ethics in research. A topic we’re passionate about and have built into the business through our Participant Charter.
Look no further than the GRIT CPR 2017 Report for evidence that the relationship between participants and researchers is now broken.
A new way of connecting is needed, and a new language to support that relationship – please, no “consumers” here.
We believe ethics must be at the heart of any attempt to fix this.
For further reflections on the role of ethics – check out our article on interviewing humans in the digital age.
(Episode 7 – F is for Fun, fun, fun 🙂 – is available now by clicking here)