Theories and models of irrational human decision-making

As any decent researcher can tell you, people are contradictory, irrational and terrible at reporting on their own behaviour. A good understanding of cognitive bias can therefore help decode qual fieldwork, as well as build strategies and communications that speak to us as humans at a deep and subconscious level.

From Freud, to Dichter, to the economic crash… enjoy!

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(Episode 4 – C is for Communities – is available now by clicking here)